SPOTLITES - TBWA Worldwide

$('body').attr('id', 'project').removeClass('nonwork'); update_fonts();SPOTLITES - TBWA Worldwide spotlit.es informational video SPOTLITES - TBWA WorldwideTBWA's Executive Creative Director, David Lee, approached REC to produce a short video for the rollout of Spotlit.es, a one-stop shop for online brand management. The new software aims to change the way social campaigns are created and distributed, and the piece needed to get viewers amped up to give it a whirl. To do so, we focus on the hassle of old way vs. the ease of the new. We kept the tone light and playful, utilizing infographic-esque animation, pops of color and an original soundtrack. The spot showcases the platform’s ease and functionality; the unfolding social media scenarios engage the viewer. Spotlites is currently being used by major media players, such as Google, Nissan, Michelin and McDonald’s. CREDITS Agency: TBWA Worldwide Executive Creative Director: David Lee Designer: Ceara Teixeira Production Company: REC Studio Creative Director: Zach LaPlante Executive Producer: Rich Minkoff Sound Design: Michael Goldstein